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The Beast Wars ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts.

This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid fandom.

The actual presentation of the message in a medium is referred to as an advertisement or "ad".

Commercial ads often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story.

Since then, nearly all animation featured in Transformers commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad.

As the goal of any advertising is to influence the viewer into buying the advertised product, Transformers commercials have naturally played a large part in the perception of the Transformers brand.

The narration of Victor Caroli, along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told.

including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.

The caption reads, "On January 24th, Apple Computer will introduce Macintosh. Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake.

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